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The Importance of Marketing in a Downturn Economy

By: Kathy Klossner

Smart business owners continue to market in good times and bad. It seems logical to spend money on marketing in good times, but more importantly you need to spend on marketing in bad times as well. Companies that keep their names and logos in the public eye during a slow economy are more likely to be perceived as successful, enduring and solid. Strong marketing strategies will pay off in the future.

Marketing consist of market research, advertising and public relations. Experts suggest changing the marketing mix, but not the overall budget. For example, in down times a business may not know exactly who is buying and why. So market research is critical in a downturn economy.

Likewise, a business should find out what forms of advertising are producing sales and then increase the budget for those while reducing the others. Tracking and monitoring systems need to be in place to figure out which forms of advertising are giving your business the biggest return.

Even in downturns, folks are still paying attention to the news. Public relations can help to keep your business name out there. Or start to research your own ways in receiving free press. The Internet provides a vast opportunity to connect with your customers.

Tips on Marketing in a downturn economy:

1. Spend more money and time on your market research. Areas to pay attention to is opportunities in new markets. Consider the hot “Green” market.

2. Update your web site and offer discounts. People are shopping for deals and are looking for ways to stretch their dollars. Be sure to have a time limit on such discounts.

3. Start a frequent buyers program and give those members special deals in appreciation for their loyalty. This will also allow you to keep your business name in front of these customers.

4. Join Network groups on the Internet. Network groups offer the potential to open new doors to new markets and keep your business name out there with little to no costs.

5. Start or continue to be involved in community or charity work. This will give your business name more exposure and offer opportunities to receive some free press. People always want to do business with businesses that give back.

6. Holiday gift giving. When most businesses are cutting back on gift giving to customers, now is your chance to step-up with a unique corporate gift. Consider giving custom sandals with your business name or logo printed on the flip flops. It’s an inexpensive gift and very unique – and it’s the thought that counts.

The Importance of A Forever Recovery Marketing

Many clients who have enrolled in a treatment program for either alcohol or drug addiction are at a point in their lives where walking a spiritual path is best for them during treatment and recovery.  We provide Christian Drug Rehab for a variety of faiths giving the individual a choice of spiritual paths to follow while they are healing.  In this way, they are never force-fed any beliefs contradictory to their own.

The counselors in our Christian Drug Rehab program respect these individual’s beliefs and their rights, realizing that their spiritual path is the most critical aspect of their treatment and recovery program.  A faith-based program of treatment and recovery enables the individual to explore their faith and strengthens their beliefs so that the individual maintains their sobriety long after treatment and recovery are completed.

If a faith-based program sounds like it is the ideal treatment for you or a loved one, then our Christian Drug Rehab is the course of action you should take.  It has been designed for the individual who is interested in the teachings of Jesus Christ and wants to further explore them.  Our Christian Drug Rehab treatment and recovery program is enhanced by the following 6 elements:

•    Bible studies and scriptural instruction
•    Candlelit sessions for prayer and reflection
•    Faith-based Christian 12-Step Program
•    Lectures and sermons led by ministers and pastors of different faiths and beliefs
•    Pastoral Counseling
•    Regular church services

For the believer who wants to compliment their treatment and recovery using the teachings of Jesus Christ, our Christian Drug Rehab has been designed for them and is the wisest choice for their continued success after recovery.